AT&T considering extension of unlimited iPad data plan
Posted by Mauricio Longo in General, Rumors on Jun 4th, 2010 | 0 comments
Rumors have been floating around all they that AT&T is considering extending the availability of its current unlimited data plan for the iPad, which is being cancelled and replaced by a new plan limited to 2 GB of traffic. The plan that is being retired was offered for $29.95 while the new plan will be offered at $25,95. For this difference of $4 you are taken from unlimited data traffic to a mere 2 GB.
Its no wonder the unlimited plan is being cancelled. I seriously doubt that many people would choose to have the limit with such a small difference in cost.
AT&T made a huge mistake in presuming that people wouldn’t be using the iPad much in the 3G network and is now compounding that mistake by misshandling the situation. The way the unlimited access plan is being withdrawn goes against the way the iPad was marketed by Apple and looks like company was baiting users to buy the device and increase the prices of the data plan once a large number of devices were sold.
It seems that the current plan will be offered to anyone that buys an iPad before June 7th. Everyone that contracted the unlimited plan will be able to stay with that plan, but if they cancel, they won’t be able to get it back.
Having an unlimited data plan which you could pay for only when needed, without the requirement of a long term contract was, again, one of the major selling points of the iPad in the US, so there is going to be a lot of people outraged at this sudden change in the rules.
AT&T is blundering along in this issue and Apple is sure to catch a lot of backlash because of it.
