First look: Apple’s Retail Store app in the App Store

Apple has made available on the App Store its new retail store application.  The application is designed for the iPhone but runs on the iPad. In fact I grabbed some screen shots using the iPad.  The application allows you to place orders for all the products you expect to find in the Apple store and has a nice feel to it, being very similar in functionality to the App Store itself, as you would expect.

I experimented with placing an order for an iPad and it offers you the option of adding services such as MobileMe or AppleCare to the purchase, while making it very easy to skip over the offering with a “Skip” button shown right at the top.  I wonder how much Apple’s sales of low priced items might increase due to impulse buying based on this App.  I imagine they will sell a lot more headphones, sleeves and such this way than they do now that people have to go to a physical store or to their regular online store.

Check out the app which is now available for download from the US App Store.

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