My recent comments on News Corp.’s recently launched The Daily weren’t the most flattering I’ve written about an iPad App, but they mainly concerned how the usability could be improved. Now, after trying to read a couple more issues of The Daily, it seems to me that the only way to really improve the experience is not to attempt to open the app. It doesn’t open anyway, while leaving you forever with a black screen and the a loading message which precedes a crash which dumps you back to the iOS home screen.
In essence, it just doesn’t work. I’ve seen others complaining about crashes and waits and I believe John Gruber describes the situation quite well in his post: The Daily Wait. Common users are not really going to wait around starring at a blank, black screen waiting to see “if” the newspaper is going to appear. After a couple of seconds they’ll just suppose that the app has crashed and press the home button to choose something else. That is what I did the first time the problem occurred.
Considering the content I’ve seen so far, I’m not even going to try to read The Daily again, before an app update has come out and if that happens after the free trial period is over, I’ll probably never try it again as I’m surely not going to subscribe to a newspaper that I can’t read because it crashes.