The iPad touches down in Brazil

Despite the official unavailability of the new iPad in Brazil, a recent issue of Veja magazine – Brazil’s equivalent of Time Magazine – included an advertisement for Veja’s own iPad app. The same magazine also carried an ad for the banking services iPad app from Itau, one of Brazil’s largest banks. Brazilian consumer demand is strong: a wander through most airport lounges will reveal travelers who have managed to purchase their iPads abroad in advance of the Brazilian release. A friend described the clamor at a recent event in São Paulo, when just three days after the US...
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